Keeping The Music Rolling Over The Holidays

The internet has definitely changed everything. The way companies sell their products, the way people communicate, and the way musicians promote music and how they sell music online. Everything is faster and easier with social media. With a few clicks of a button you can send a press kit to a booking agent. Tell everyone your status on the new CD you’re working on or of upcoming shows. Musicians can market their music and get fans from across the world just as easy if not more efficient than going to an open mic, handing out flyers and trying to get people to come to your shows or buy your CDs. Yup, it seems that with social media it’s easier to get your name out there.

Twitter, Facebook, MySpace, your band email list… they are all important components of your free music promotion strategy. Unfortunately, being a part of all these social media outlets can sometimes leave you feeling like you are chained to them.

A lot of bands find new fans by covering their favorite holiday songs. I recently had the chance to hear K.Hudson do a cover of the popular Christmas song, Mr.Grinch, from The Grinch Who Stole Christmas. It’s totally different from the screen version but it was definitely a new twist on an old song. Covering these older songs can help you find new fans when they look for the songs online.

Get on forums, blogs and other websites and spread the word about you and your band! – Visit forums related to your type of music and start getting involved. Make comments on these forums and blogs that let people know who you are. Be sure to make comments that contribute to the conversation and not just to obviously advertise yourself or you may be kicked off. Ask some of your fans, friends and family to do the same. The more people out there talking about you the better.

11.Offer to volunteer at fundraisers and invite your fans/clients to participate in the good cause, plus get exposure to new fans/clients and promote these events in local media.

This might seem like the most-difficult part about describing your band, but it’s also the most useful all around. To do it, focus on an intense description combined with a benefit for your audience. I put this quick description in the first sentence on our homepage.

2) Ringtones – Most phones now support mp3 ring tones. You can simply use the best parts of your songs to make cool ring tones. Make clips about 15 to 30 seconds long and you have ring tones ready to go!

Run the iTunes program on a computer which can access the internet; 2. On iTunes’ home screen, head to the Store menu (the option to turn off iTunes Genius is hidden); 3. Click on Turn Off iTunes Match; 4. When you have the iTunes Match turned off, click the Store menu again. Now you will see the option to Turn off the iTunes Genius; 5. Finally, click Turn Off Genius option. Done!

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